Our Beauty Story
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Originating out of Buffalo, New York, Beauty by Choice provides an unique shopping experience with a variety of carefully curated top of the line human hair extensions and glue-less wigs, created to help you embody beauty with confidence. Creator and Licensed Cosmetologist Jasmine R. is committed to providing you with the highest quality human hair extensions that are long lasting, beginner friendly, and hassle free.
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We believe in individuality and catering to the expression of beauty. With a variety of products to choose from we're here to help you create the look of your dreams no matter if it's a natural day to day look or full out glam. Our customer service team is dedicated to providing a pleasant experience for your hair needs.
The Creator: As a young girl I've always been fascinated with different hairstyles, texture, fashion and art. I dreamt of being a fashion designer in Paris but my want to have the latest hairstyle outgrew that dream. I played in a few of my cousins hair and convinced a lot of my friends to let me practice styles on them (lol). At the time the local beauty shops were the only place we knew to buy hair extenstions until one day I was out shopping and my mother pointed out how beautiful this women's hair extensions were and asked where she purchased them, and she told us she got them online. My world was never the same after that, I was determine to exclusively purchase my extensions online for several reasons, the main ones being: they were a better quality then beauty supply hair and no one else would have them which meant I was set apart and that was enough for me. With my determination to find the best hair I spent countless hours extensively researching until I finally found the unicorn of hair extensions and now I'm here to share them with the world.
