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Luxury hair extension brand Beauty By Choice founder showcasing premium long-lasting hair textures

Originating out of Buffalo, New York, Beauty by Choice provides a unique shopping experience with a variety of carefully curated top of the line human hair extensions and luxe pre-made wigs—empowering you to embrace every look with confidence.Each product is thoughtfully sourced, tested, and refined to ensure consistency, quality, and longevity.

Founder and Licensed Cosmetologist Jasmine & the BBC Team is committed to providing you with the highest quality human hair extensions that are long lasting, beginner friendly, and hassle free.

 

Our collections are built with intention.We believe in individuality and catering to the expression of beauty, offering hair that supports luxury lifestyles, moments, and occasions.Our customer service team is dedicated to providing a pleasant experience for your hair needs.

Beauty by Choice is more than hair. It’s an intentional choice — made again and again.

The Creator: “I created Beauty by Choice to give you the hair you’ve always dreamed of.” — Jasmine, Founder As a young girl I've always been fascinated with different hairstyles, texture, fashion and art. I dreamt of being a fashion designer in Paris but my desire to have the latest hairstyle outgrew that dream. I played in a few of my cousins hair and convinced a lot of my friends to let me practice styles on them (lol). At the time the local beauty shops were the only place we knew to buy hair extensions until one day I was out shopping and my mother pointed out how beautiful this women's hair extensions were and asked where she purchased them, and she told us she got them online. My world was never the same after that, I was determined to exclusively purchase my extensions online for several reasons: they were a better quality then beauty supply hair and no one else would have them which meant I was set apart and that was enough for me. With my determination to find the best hair I spent countless hours & extensive research until I finally found the unicorn of hair extensions and now I'm here to share them with the world through Beauty by Choice.

Premium human hair extensions with natural texture and long-lasting quality by Beauty By Choice
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